Chequamegon Bay offers world-class smallmouth bass fishing as well as great near-shore and deep-water fishing. Many anglers have put a bend in their fishing rods during the late-March steelhead run in the South Shore’s rivers.

Some of the most spectacular waterfalls in the entire state are located in Ashland County. Copper Falls State Park near Mellen features three scenic waterfalls on the Tyler Forks and Bad rivers. Hikers will be enthralled by the breathtaking beauty of Morgan Falls, the second-highest waterfall in Wisconsin.

In addition to exceptional fishing and hiking opportunities, the Chequamegon Bay region is among the best birding destinations in the Midwest, with a wide variety of habitats home to nearly 300 species. Abundant public lands and extraordinary natural beauty provide visitors with unparalleled nature-watching opportunities in this exceptional area of northern Wisconsin. Casual and avid bird watchers alike as well as nature lovers will be drawn to Ashland and the south shore of Lake Superior in May for the most annual Chequamegon Bay Birding & Nature Festival.

Shoppers will find treasures and bargains galore during northern Wisconsin’s largest House-to-House Garage Sale in May, featuring citywide garage sales and downtown retailers’ sidewalk sales. As you browse our many gift, clothing, sporting, and specialty shops, take the time to view the distinct architectural styles displayed throughout the downtown business district, an eight-block area of which is listed on the National Register of Historic Places.

The community’s pride in its rich history is evident in its 21 vibrant murals highlighting a particular aspect of Ashland’s colorful past, depicting subjects ranging from the city’s lumberjacks and military veterans to its railroads, storefronts and former massive ore dock. Since 2005, Ashland has been known as the “Historic Mural Capital of Wisconsin,” making the city a year-round public art destination.

Ashland offers visitors a wide variety of mouthwatering mealtime choices. Check out one of our locally-owned eateries for home-cooked specialties or sip an award-winning craft-brewed beer with your meal.

Ashland, the heart and soul of Chequamegon Bay, encourages visitors to enjoy and explore all that Lake Superior country has to offer. Click here to download the 2024 Ashland County Activity & Visitor Guide or here to have a Visitor Guide mailed to you. Find YOURSELF next to the water in Ashland!