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Welcome to Ashland, WI

Your destination for year-round recreation. 4 Seasons of Fun in Ashland, WI… Where you’ll find yourself NEXT to the water!

Discover the winter charm of Wisconsin’s northwoods with a visit to Ashland and the Chequamegon Bay area when ice and snow transform the vast wooded terrain into a pristine landscape of quiet beauty. Where we social distance naturally!

Winter brings anglers out in droves for ice fishing on Chequamegon Bay where they can take their pick of excellent fishing for walleye, northern pike, or any of the three major panfish – perch, bluegill and crappie. Sometime after Christmas, Lake Superior usually freezes and anglers can fish for all the aforementioned species as well as all varieties of trout. In late January, the ice usually extends into the Apostle Islands where die hard lake trout “bobbers” practice vertical jigging in water up to 250 feet deep for fish that regularly exceed 20 pounds.

Ashland County's more than 200 miles of well-kept trails are a snowmobiler's paradise. Many area hotels and motels offer easy access to the trail system, some even allowing visitors to snowmobile right from their door onto major trails. For a free Ashland County snowmobile map, call 715-682-2500 or click here to view the trail map online as a PDF.

Cross-country skiing and snowshoeing are also popular cold-weather pastimes in the Ashland area and offer a great way to take in the area's natural beauty at a slower pace. For the most up-to-date ski trail conditions, click here. Exciting winter events and activities such as the Book Across the Bay ski/snowshoe race, held on the frozen surface of Lake Superior, attract thousands of visitors to Ashland each year.

As you browse our many gift, clothing, sporting and specialty shops, you’ll find everything from local delicacies and gourmet delights, to outdoor gear, vintage clothing and fine art. Searching for that perfect gift for someone special? You’ll discover so many intriguing possibilities as you stroll through Ashland’s historic Main Street district.

Known as the “Historic Mural Capital of Wisconsin,” Ashland’s pride in its rich history is evident in its 21 vibrant murals highlighting a particular aspect of the city’s colorful past, depicting subjects ranging from the city’s lumberjacks and military veterans to its railroads, storefronts and former massive ore dock.

Ashland offers visitors a wide variety of mouthwatering mealtime choices. Check out one of our locally-owned eateries for home-cooked specialties or sip an award-winning craft-brewed beer with your meal.

Ashland, the heart and soul of Chequamegon Bay, encourages visitors to enjoy and explore all that Lake Superior country has to offer. Click here to download the 2022 Ashland County Activity & Visitor Guide or here to have a Visitor Guide mailed to you. Find YOURSELF next to the water in Ashland!

(Photos on this website are provided by Monroe Photography.)

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