Welcome to Ashland!

Imagine…Work where you play!

Ashland, the heart of Chequamegon Bay!
Where you’ll find yourself next to the water!
Your destination for year-round recreation.

Lake Superior in the summer means world-class smallmouth bass fishing in Chequamegon Bay as well as great near-shore and deep-water fishing. Warmer temperatures send many fish to deeper water where vertical jigging can produce walleye, northern pike and panfish.

If gliding along smooth pavement through scenic woodlands offering breathtaking lakeshore views sounds like your idea of skating heaven, the Apostle Islands Inline Marathon on June 17 is the perfect event for you. Held on beautiful Madeline Island, this popular northern Wisconsin event’s 8.7-mile looped course features a combination of flats, curves, straightaways and two hairpin turns.

And if two wheels are more your speed, the 13th annual Superior Vistas Bike Tour hits the road on Saturday, June 24. A certified Travel Green Wisconsin event, Superior Vistas is one of the most exhilarating cycling tours in the Midwest, taking riders on a picturesque woodland adventure featuring sweeping panoramic views of Lake Superior.

Summer also means it’s time for the Ashland Area Farmer’s Market, held every Saturday from mid-June through mid-October on Chapple Avenue in downtown Ashland. The street is closed off for this wonderful weekly event featuring music, kids’ chalk activities, fresh produce, fruit, maple syrup, dried flowers, plants, and many homemade items.

Ashland Sign
As you browse our many gift, clothing, sporting and specialty shops, you’ll find everything from local delicacies and gourmet delights, to outdoor gear, vintage clothing and fine art.  Searching for that perfect gift for someone special?  You’ll discover so many intriguing possibilities as you stroll through Ashland’s historic Main Street district.

Known as the “Historic Mural Capital of Wisconsin,” Ashland’s pride in its rich history is evident in its 18 vibrant murals highlighting a particular aspect of the city’s colorful past, depicting subjects ranging from the city’s lumberjacks and military veterans to its railroads, storefronts and former massive ore dock.

Ashland offers visitors a wide variety of mouthwatering mealtime choices. Check out one of our locally-owned eateries for home-cooked specialties or sip an award-winning craft-brewed beer with your meal.

Celebrate an old-fashioned, family-friendly 4th of July in Ashland with a huge parade down historic Main Street, an outdoor band concert, exciting fire run and much more, all topped off by spectacular fireworks over Chequamegon Bay.

One of the northland’s most popular summer events, Ashland’s 39th Annual Ashland Bay Days Festival will take over Bayview Park on the shores of Lake Superior July 14-16. This classic hometown festival offers delicious food, arts & crafts, sporting events and live music & entertainment. Starting off Friday with the Battle of the Bands, Saturday, July 15, we have a pie-eating contest, children’s activities, a 5K & 10K Fun Run, a strongman competition, Dock Dog Jumping contest and the Bay Days Karaoke Finals.  And to finish the weekend off on Sunday, July 16th we have the Chequamegon Bay Sprint Triathlon, the Little Minnow Kids’ Triathlon, cardboard boat races along with great music.

With so many red-hot events and activities from which to choose, summertime really heats up in Ashland, the heart and soul of Chequamegon Bay.  We encourages visitors to enjoy and explore all that Lake Superior country has to offer. Click here to download the 2017 Ashland County Activity & Visitor Guide or here to have a Visitor Guide mailed to you. Find yourself next to the water in Ashland!

See what Ashland is like in the summer?


Wondering what it would be like to visit Ashland, WI  in the winter?  Click here to find out!

(Photos on this website are provided by Monroe Photography.)

 
Event Calendar Plan your visit Businesses 1716 West Lake Shore Drive Ashland, WI

Welcome to Ashland!

Ashland Sign

Ashland, the heart of
Chequamegon Bay!
Where “You’ll find yourself
next to the water!”
Your destination for
year-round recreation.

 Wondering what it would be like to visit Ashland, WI in the winter?  Click here and find out!
 :-)Discover the winter charm of Wisconsin’s northwoods with a visit to Ashland and the Chequamegon Bay area when ice and snow transform the vast wooded terrain into a pristine landscape of quiet beauty.
:-) Ashland County’s more than 200 miles of well-kept trails are a snowmobiler’s paradise.  Many area hotels and motels offer easy access to the trail system, some even allowing visitors to snowmobile right from their door onto major trails.  For a free Ashland County snowmobile map, call 1-800-284-9484, or click here to view the trail map online as a PDF.
:-) Winter brings anglers out in droves for ice fishing on Chequamegon Bay where they can take their pick of excellent fishing for walleye, northern pike, or any of the three major panfish – perch, bluegill and crappie.  Sometime after Christmas, Lake Superior usually freezes and anglers can fish for all the aforementioned species as well as all varieties of trout.  In late January, the ice usually extends into the Apostle Islands where die hard lake trout “bobbers” practice vertical jigging in water up to 250 feet deep for fish that regularly exceed 20 pounds.
:-) Cross-country skiing and snowshoeing are also popular cold-weather pastimes in the Ashland area and offer a great way to take in the area’s natural beauty at a slower pace.  For the most up-to-date ski trail conditions, click here.  Exciting winter events and activities such as the Book Across the Bay ski/snowshoe race, held on the frozen surface of Lake Superior, attract thousands of visitors to Ashland each year.
  ;-) As you browse our many gift, clothing, sporting and specialty shops, you’ll find everything from local delicacies and gourmet delights, to outdoor gear, vintage clothing and fine art.  Searching for that perfect gift for someone special?  You’ll discover so many intriguing possibilities as you stroll through Ashland’s historic Main Street district.
  ;-)Known as the “Historic Mural Capital of Wisconsin,” Ashland’s pride in its rich history is evident in its 17 vibrant murals highlighting a particular aspect of the city’s colorful past, depicting subjects ranging from the city’s lumberjacks and military veterans to its railroads, storefronts and former massive ore dock.
  ;-) Ashland offers visitors a wide variety of mouthwatering mealtime choices. Check out one of our locally-owned eateries for home-cooked specialties or sip an award-winning craft-brewed beer with your meal.
  ;-)Ashland, the heart and soul of Chequamegon Bay, encourages visitors to enjoy and explore all that Lake Superior country has to offer. Click here to download the 2017 Ashland County Activity & Visitor Guide or here to have a Visitor Guide mailed to you.
Find yourself next to the water in Ashland!

 

 
Event Calendar Plan your visit Businesses 1716 West Lake Shore Drive Ashland, WI