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River Rock Inn & Bait Shop

River Rock Inn & Bait Shop is located in Ashland, WI., with one of the most beautiful views of Lake Superior’s gorgeous Chequamegon Bay and a scenic look at the Apostle Islands. We are just a short drive from Bayfield, WI., where you can catch a ferry to Madeline Island or a boat tour of the Apostle Islands. The Inn has the best quality available in comfort and luxury. We are working on making your stay one of the best in northern Wisconsin in the hope that you will make River Rock Inn an annual destination vacation. We have some rooms with kitchenettes. The facility has an area for outside cooking. Our location gives you the best Ashland has to offer with a walking trail that follows the lakeshore within 100 feet of our front door. A boat launch is just a stone’s throw away and our bait shop personnel will help point you in the right direction for some of the best fishing in the area.

Rated number one on Trip Advisor.

River Rock Inn is a pet friendly motel that understands pets are an extension of our customers family. We gladly welcome our guests traveling with pets (cats and/or dogs). However, guests will be charged a per night non-refundable cleaning deposit and will be required to secure their room with a valid credit card.

Ashland Chamber’s Business of the Week for December 4,  2023
River Rock Inn & Bait Shop

Each week the Ashland Area Chamber of Commerce highlights a business on Heartland Communications radio station WATW 1400AM and Bay Country 101.3FM. The Chamber draws a name at random from our membership and the radio station writes a 30-second ad exclusively for that business.

Click the link below to hear the ad:


1200 Lake Shore Drive West
Ashland, WI 54806

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