Skip to content Skip to main navigation Skip to footer

This event has ended

Welcome to Ashland, WI

Discover Ashland, WI – Your Ultimate Year-Round Escape!


Where adventure meets the water, and memories last a lifetime!
Nestled along the shores of Lake Superior’s stunning Chequamegon Bay, Ashland is a place where every season brings new opportunities for excitement, relaxation, and discovery. Whether you’re an outdoor enthusiast, a history buff, or simply looking for a getaway filled with charm and beauty, Ashland is where you’ll find yourself next to the water—and never wanting to leave.

Cast a Line & Reel in the Thrill
For fishing fanatics, Chequamegon Bay is paradise. This world-class fishery is teeming with trophy-sized smallmouth bass, walleye, and lake trout, while the spring steelhead run in the South Shore’s rivers delivers adrenaline-pumping action. Whether you prefer deep-water excursions or a quiet day on the shore, Ashland’s waters promise an unforgettable experience.

Chase Waterfalls & Hike Through Stunning Scenery
Looking for breathtaking views? Ashland County is home to some of Wisconsin’s most spectacular waterfalls. Hike through Copper Falls State Park, where the mighty Tyler Forks and Bad Rivers carve through ancient rock, creating a mesmerizing natural masterpiece. For a true hidden gem, Morgan Falls—Wisconsin’s second-highest waterfall—will leave you in awe.

A Birder’s Paradise Like No Other
With nearly 300 bird species soaring through its diverse landscapes, the Chequamegon Bay region is one of the top birdwatching destinations in the Midwest. Whether you’re an experienced birder or love nature’s beauty, you won’t want to miss the Chequamegon Bay Birding & Nature Festival in May—a spectacular gathering of feathered friends and fellow nature lovers!

Small-Town Charm & Big-Time Shopping
Love a good treasure hunt? Ashland is home to Northern Wisconsin’s largest House-to-House Garage Sale, where bargain hunters flock every May for citywide deals and downtown sidewalk sales. Beyond the sales, Ashland’s vibrant shopping scene is packed with charming boutiques, gift shops, and specialty stores—perfect for finding that unique keepsake!

Step Into History—One Mural at a Time
Ashland isn’t just a place to visit—it’s a story waiting to be explored. Stroll through downtown and take in the 21 larger-than-life murals that bring the city’s rich history to life. From lumberjacks and railroad pioneers to the town’s legendary ore dock and military heroes, these colorful masterpieces earned Ashland the title of “Historic Mural Capital of Wisconsin”—a must-see for art lovers and history buffs alike!

Savor Every Flavor
From cozy diners serving up homemade comfort food to waterfront restaurants pouring award-winning craft beer, Ashland’s dining scene is bursting with flavor. Whether you’re craving fresh-caught fish, a warm bowl of chili after a day of exploring, or a sweet treat to end the night, our local eateries have something for every appetite.

Find Yourself Next to the Water
Whether you’re here for the thrill of the catch, the beauty of the trails, the charm of the shops, or the taste of something new, Ashland welcomes you with open arms—and an endless horizon of adventure.

Plan your visit today! Download the 2024 Ashland County Activity & Visitor Guide, or have a Visitor Guide mailed directly to you. Come see why Ashland is the heart and soul of Chequamegon Bay—where every season is the perfect season!