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Fishing Brochure

Check out the Chequamegon Bay FISHING Brochure. It has everything from fish species, places to fish, tying knots lake depth and much more. Also the Ashland County Inland Lakes Fishing Guide has lake names, descriptions and fish species.  Stop by our office or order your brochure today!

Here are downloadable versions of the Fishing Brochures.  These are large files so it might take a minute.  Remember if you would like a hard copy e-mail

Ashland County Fishing Brochure


Fishing Report:
 Report from  River Rock Inn & Bait Shop 2/14/2024

STAY OFF THE ICE!!! The ice conditions on Chequamegon Bay have taken a beating with the current weather conditions. Warm temps, SW winds and some rain have caused pressure cracks, hidden snow covered cracks and thin areas in the Bay. Current SW winds are taking ice out of the Bay! PLEASE STAY OFF THE ICE!!!

Some folks have been fishing the open water by boat out of Saxon Harbor and from Bodin’s and are doing quite well!

Inland Lakes are very active and producing a good mix of Pike, Walleye, Perch and Crappie

Ice conditions can change drastically with the forecast. Reminder that NO ICE IS SAFE ICE. Please use extreme caution and ALWAYS check your ice. Bring the appropriate safety gear.

Report from Anglers All 2/19/2024


There are still people fishing on the Bay, however, use EXTREME CAUTION as ice thickness varies in different locations, stay away from the cracks! Warmer sunny days in the forecast this week can drastically change ice conditions, PLEASE USE CAUTION! We have received a few reports of 8-10 inches behind Anglers All and about the same off of 2nd Landing, but this does not mean it’s consistent throughout the Bay. ALWAYS CHECK YOUR ICE!!!!

Washburn Ice is not safe at this time – lots of cracks and areas of open water. USE CAUTION!!! 

Some are going by boat out of Saxon and out to Long Island and doing very well trolling. Reports of Coho, Salmon and Browns are being caught.

Use extreme caution and check your ice often. Be prepared with appropriate safety gear and don’t fish alone. NO ICE IS SAFE ICE, please use extreme caution and bring safety gear.

Click here for the Ice Safety brochure.

Lake Superior Webcams

Looking for a Hunting Information?

Please call our local bait shops for the most current fishing details.

  • River Rock Inn & Bait Shop, located at 1200 W. Lake Shore Drive (U.S. Highway 2), in Ashland where you can stop in and see their wide variety of live bait, fishing tackle, gear, accessories, fresh and smoked fish from Lake Superior. 715-682-3232
  • Anglers All, located at 2803 E. Lake Shore Drive (U.S. Highway 2) in Ashland, is a full-service tackle and fly shop offering a huge selection of baits and tackle for year-round fishing. For the most complete and up-to-date fishing report, just give them a call at 715-682-5754, and they will gladly keep you informed!

Fishing Events – if conditions permit:

  • 02/17/2024
    The Neighborly Bar, 1301 Main Street West, Indoor Fishing Contest, from 3-7pm, WIN amazing prizes, Music by Johnny Propane. View all our prizes for the upcoming fishing contest. Get an entry for every drink! Free gift for all, while they last.
  • Cancelled – 02/24/2024
    Ashland Bayfield County Sportsmen Annual Kids’ Ice Fishing Contest, Tenatively scheduled at Kreher Park, 10am-2pm. Free to all kids ages 5-15. Two age classes: 5-9 and 10-15. First 200 kids get prizes.  Trophies for top 3 largest fish in each category (Perch/Northern/Trout/Other).  Holes will be pre-drilled. Bring your own poles and tackle. Live bait will be provided.  Register at pavilion before going on the ice.  For more information, call David Hyde at 715-373-2088.
  • 02/24/2024
    Neighborly Bar 2024 Ice Fishing Tourney!!  Big Prizes! Cash! and Fun! Cash prizes for 8 categories. Someone will be crowned 2024 King of the Lake by catching the biggest fish of all categories. Fishing tickets must be purchased by bar close on Friday February 23rd. $10 entry fee. All Wisconsin rules apply. Fish at your own risk, any lake! All fish must be registered by 5pm bar time, 4:45pm regular time. Areas largest payouts. Check out our Ice Contest raffle!! Three CF Moto ATV’s!! plus tools, gear, trips, an 24 Guns added for 2024!. Call the Bar at 715-682-9908 with any questions.
  • 03/02-03/2024
    North Wisconsin Rod and Gun Club ICE-O-RAMA – Contestants fish anywhere in the Chequamegon Bay.  Begins Saturday at 5am, ends Sunday at 12pm. All fish must be registered by 12pm on Sunday at Second Landing , Reykdal Rd, Ashland. No frozen fish. $10 entry fee. 1st place: $150 in five categories. Additional cash prizes for 2nd and 3rd.  Tickets are available at Angler’s All, River Rock Inn & Bait Shop, Neighborly Bar, Ashland Chamber and other taverns and businesses throughout Ashland and the surrounding area and a NWRGC Members.  Proceed fund Kid’s Fishing Contest held in August and other community initiatives. Come for fun, food and prizes.  For more information, call 763-227-6723 or email  Follow us on Facebook for the latest event and prize updates.


Wisconsin residents and nonresidents who are 16 years or older need a valid 2022-2023 fishing license to fish in any waters of the state. You can easily purchase a fishing license on the DNR Go Wild Web page.

All regulations and season dates still apply. Check the 2022-2023 Guide to Wisconsin Hook & Line Fishing Regs for specific information about where you plan to fish.

All anglers must hold a valid 2022-2023 fishing license. Non-residents can easily purchase a license at DNR Go Wild web page.

Fishing is always a thrilling adventure in the Ashland area!
Chequamegon Bay is famous for its world-class smallmouth bass fishing. The 12-mile-long bay’s rock piles and breakwater structures make for perfect bass habitat.

More on fishing in the Chequamegon Bay region

Entertaining viewing:

Check out this great episode of “John Gillespie’s Waters & Woods” from Feb. 6 focusing on ice fishing near Ashland.  Josh Teigen of Josh Teigen’s Guide Service in Iron River took the amiable TV host out on Chequamegon Bay where Gillespie said he had one of his “most enjoyable ice fishing trips of the year.”

Don’t miss this episode of “Larry Smith Outdoors” as the Berlin, Wis., guide and outdoorsman teams up with Tommy Hicks of Ashland and Beyond the Catch Guide Service to tackle Chequamegon Bay. Trout are on the menu along with whitefish when Larry and Tommy head out on the ice in “one of the prettiest parts of the state.”

Highly recommended reading:

Check out this wonderful article by Andrew Ragas of about the excellent smallmouth bass fishery right here in Chequamegon Bay!  Ragas spent a day out on the water with Ashland native Nate Baron of Up North Guide Service.

A very well-written story by Tom Hazelton about a day spent fly-fishing out on Chequamegon Bay with Luke Kavajecz of Anglers All.  Hazelton calls it “Unsalted.”

Another great article on bass fishing Chequamegon Bay saltwater-style, this one by Duluth News Tribune outdoors writer Sam Cook. Read all about “Barefootin’ the bay.”

Learn more about the great fishing in Chequamegon Bay!

Chicagoans Meredith and Claire had some good fun on Chequamegon Bay this week catching smallmouth and enjoying some beach time out at Long Island. “Hard to ignore swimming when the water is 75 degrees,” said their guide, Luke Kavajecz of Ashland’s Anglers All. “It was a fun day for sure!” (Photo courtesy of Luke Kavajecz)
Chicagoans Meredith and Claire had some good fun on Chequamegon Bay last July catching smallmouth and enjoying some beach time out at Long Island. “Hard to ignore swimming when the water is 75 degrees,” said their guide, Luke Kavajecz of Ashland’s Anglers All. “It was a fun day for sure!” (Photo courtesy of Luke Kavajecz)